In today’s fast-paced digital world, creating visibility for your business online isn’t just an option—it’s a necessity.
As we’ve often heard, “people buy from people they know, like, and trust.”
But how do you establish that relationship when you’ve barely met your audience?
The answer is simpler than you might think: show up, consistently.
The Importance of Being Seen
To understand why visibility is key, consider how often people make buying decisions. Customers aren’t always ready to purchase when they initially learn about your brand. However, by consistently showcasing your business’s value on platforms like Instagram, Facebook, and LinkedIn, you remain top of mind when they’re ready to make a decision.
Geoff Pennington, the founder of BananaWorksCo, describes this as “showing your face and showing your value.” This strategy is not about going viral but about being seen by the right people who are genuinely interested in what you have to offer.
Establishing Trust Through Consistent Engagement
Building trust takes time. Imagine walking into a store and being greeted with a warm smile and helpful advice. Over time, you’d feel more comfortable purchasing from them. Online, social media acts as that friendly greeting. By engaging with your audience regularly, providing valuable insights, and showing a bit of the human side of your brand, people start to trust you.
Post regularly: Consistent posting helps establish your brand identity.
Engage with comments: Show that you value customer input by responding promptly and genuinely.
Share stories: People love stories. Share client success stories, behind-the-scenes takeaways, and your business’s journey.
The Power of Tailored Solutions
For BananaWorksCo, helping businesses is about more than just selling a product or service. It’s about transformation. They leverage a CRM-driven strategy to improve their clients’ customer experience and revenue. They specialise in providing high-quality websites, CRM solutions, email marketing, and video content production.
This tailored approach is what sets them apart. Rather than just providing software, they ensure their clients implement and maximise the value of the digital tools provided. This commitment to actionable results is backed by their 20+ years of industry experience, personalised support, and accountability coaching.
Why Showing Up Matters
At the heart of BananaWorksCo’s strategy is the belief that showing up matters. Whether it’s through social media or delivering tailored digital solutions, being present where and when it matters is crucial.
This belief aligns with their mission to transform at least 100 businesses by implementing a CRM-driven sales process. They aim to increase their clients’ revenue and efficiency, allowing them to focus on their core business activities.
BananaWorksCo focuses on nurturing non-qualified leads by educating and engaging them with valuable content. They hold webinars, distribute actionable email tips, and provide a supportive community for learning and growth. These strategies foster trust and keep potential clients engaged until they are ready to make a decision.
Visibility on social media is a powerful tool for business growth. It’s not just about being seen; it’s about being remembered for the right reasons. BananaWorksCo exemplifies how businesses can effectively use social media to build connections and trust, ultimately leading to growth and transformation. By showing up authentically, your business too can build the kind of relationships that turn potential customers into lifelong advocates.
Start by evaluating your current social media presence. Are you showing up consistently with content that represents your values and expertise? If not, it might be time to take a leaf from BananaWorksCo’s book and connect with your audience today.